Social Media Marketing
Brand Social Post Interaction Rates [TABLE]
It’s well known by now that Instagram is the top social platform for post engagement rates, although those rates have been on the decline.
Read MoreTop Elements Of A Good Mobile Experience [CHART]
Convenience, security and speed are the most important elements of a good mobile experience.
Read MoreSocial Networks For Advertising [CHART]
Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings.
Read MoreFacebook Live Video Awareness [CHART]
Some 37% of US adults have heard about Facebook’s new feature allowing them to broadcast live video.
Read MoreOnline Tactics That Drive Customer Acquisition vs Retention [TABLE]
81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention.
Read MoreAverage Time Per Day With Major Media [TABLE]
Younger consumers spend more time per week watching video on their desktop or laptop, as well as playing games via their console.
Read MoreTop Social Media Marketing Challenges [CHART]
Social marketers in North America still find measuring ROI to be their toughest challenge.
Read MoreHow To Create Twitter Moments
Watch a video tutorial or read a step-by-step guide for how to create Twitter Moments.
Read MoreMarketers' Ability To Measure ROI By Online Channel [CHART]
The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.
Read MoreMost Important Online Marketing Capabilities [CHART]
Some 62% of brand and agency representatives around the world are satisfied with how well their current marketing technology is meeting their expectations.
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