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Social Media Marketing

Brand Social Post Interaction Rates [TABLE]

Brand Social Post Interaction Rates [CHART]

It’s well known by now that Instagram is the top social platform for post engagement rates, although those rates have been on the decline.

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Top Elements Of A Good Mobile Experience [CHART]

Top Elements Of A Good Mobile Experience [CHART]

Convenience, security and speed are the most important elements of a good mobile experience.

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Social Networks For Advertising [CHART]

Social Networks For Advertising

Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings.

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Facebook Live Video Awareness [CHART]

Facebook Live Video Awareness

Some 37% of US adults have heard about Facebook’s new feature allowing them to broadcast live video.

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Online Tactics That Drive Customer Acquisition vs Retention [TABLE]

Tactics That Drive Customer Acquisition vs Retention

81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention.

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Average Time Per Day With Major Media [TABLE]

Average Time Per Day With Major Media

Younger consumers spend more time per week watching video on their desktop or laptop, as well as playing games via their console.

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Top Social Media Marketing Challenges [CHART]

Social marketers in North America still find measuring ROI to be their toughest challenge.

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How To Create Twitter Moments

How To Create Twitter Moments

Watch a video tutorial or read a step-by-step guide for how to create Twitter Moments.

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Marketers' Ability To Measure ROI By Online Channel [CHART]

Marketers' Ability To Measure ROI By Online Channel [CHART]

The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.

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Most Important Online Marketing Capabilities [CHART]

Most Important Online Marketing Capabilities

Some 62% of brand and agency representatives around the world are satisfied with how well their current marketing technology is meeting their expectations.

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