Social Media Marketing
Top Content Marketing Priorities [CHART]
Companies’ top content marketing priority this is growing their SEO/organic presence.
Read MoreInstagram Stories vs Snapchat Stories [CHART]
Snapchat users are more engaged with Snapchat Stories than Instagram users are with recently-launched Instagram Stories, and US adults who have used either would rather use Snapchat stories.
Read MoreLinkedIn Advertising [INFOGRAPHIC]
This infographic from LinkedIn illustrates the social media platform’s advertising options.
Read MoreYoung Millennials Online Video Viewing By Channel [CHART]
Teens aren’t the only ones turning to YouTube to consume video content, young adults ages 18 to 20 are as well.
Read MoreTeen Internet Use By Platform [CHART]
The National Cyber Security Alliance and Microsoft polled 804 US teen internet users ages 13 to 17 about their digital activities.
Read MoreSocial Media Influence On TV Viewing Decisions [CHART]
Slightly more than 4 in 10 adults in the US and Canada profess to choosing a TV show or movie at least sometimes because of the buzz it’s getting on social media.
Read MoreAnnoying Social Media Interactions By Brands [CHART]
A recent study from Sprout Social shows that brands need to strike a very delicate balance with their social media promotions or risk losing their followers.
Read MoreCritical Factors For Effective Marketing [CHART]
The presence of analytics skills on the marketing team is viewed as the most critical success factor for effective marketing over the next 2 years.
Read MoreArticle Sharing By Social Network [CHART]
An analysis of the 1 million most shared articles across the major social media platforms has revealed that 9 in every 10 shares occur on Facebook.
Read MoreAttitudes Toward Online Advertising Formats By Generation [INFOGRAPHIC]
Interesting that both Gen Xers and the youngest generation hate mobile pop-up ads. The newest generation also has little tolerance for auto-play formats, which will hopefully server to kill off one of the most obnoxious forms of online ads.
Read More