Social Media Marketing
Attitudes Toward Influencer Content
Influencer marketing and branded social media posts containing branded content are fast catching up to the traditional ad – but how do consumers feel about this development?
Read MoreTop Reasons Consumers Follow Brands On Social Media
Consumers lean on a number of factors when they are looking for new accounts to follow or like on social media.
Read MoreTwitter vs Instagram As A News Source, 2014-2020
A similar percentage of users now turn to Instagram for news as they do Twitter, according to new data from the Reuters Digital News Report.
Read MoreNaming A Brand In The Internet Age
Very little attention has been paid to naming a brand in the Internet age. Here are 4 Tips On Naming A Brand with that in mind.
Read MoreB2C Digital Marketing Spend To Rise In 2021
Gartner’s 2020-2021 CMO Spend Survey indicates CMOs expect B2C digital marketing budgets to rise in 2021.
Read MoreDigital Marketing This Week
Topics: Video conferencing app Mmhmm; new Google Assistant features; Google buys North; a FaceApp cause marketing campaign; Trump’s potential TikTok ban; Zuckerberg fails civil rights leaders; subscription Twitter; free LinkedIn Learning paths; digital budgets to rise in 2021; new YouTube marketing metrics; more.
Read MoreManaging Social Media Criticism [INFOGRAPHIC]
This infographic from Digital Giants illustrates seven steps you can take to address criticism directed at you on social media.
Read MoreSocial Video Plans, 2020
With time spent consuming online video expected to increase in the next two years, not to mention the reported increase in video consumption during the current COVID-19 pandemic, marketers have a clear opportunity to reach potential consumers through video marketing.
Read MoreMedia Relations Best Practices
Discover six often-overlooked media relations best practices companies should be using to get the most out of their public relations efforts.
Read MoreTrusted Brand Information Sources
As advertising becomes increasingly targeted based on online activity, consumers are at risk of being put off by ads that feel too intrusive.
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