Social Media Marketing
American Moms Online [INFOGRAPHIC]
In this infographic, Nielsen takes a look at the digital lives of American moms.
Read MoreBranded Customer Communities [INFOGRAPHIC]
Get Satisfaction created this infographic to illustrate the value of creating your own branded customer community rather than relying on Facebook or Twitter.
Read MoreHow People Respond To Ads On Their Smart Phones [CHART]
Roughly 1 in 4 smartphone users have purchased applications or mobile web content over their devices.
Read MoreHow Internet TV Viewers React To Ads [CHART]
When seeing a message or ad for something that interested them or that they were planning to purchase, 71% of connected TV users report having taken an action as a result of the ad and 19% say they have purchased the product mentioned in the ad.
Read MoreProjected Social Media Spending For Next Five Years [CHART]
CMOs continue to project big increases in social media spending in the next 5 years.
Read MoreTop Inbound Marketing Activities For SEO [CHART]
76% of SEOs say they have spent time in the past year setting up and running a Facebook business page, making this the most common inbound marketing-focused action.
Read MoreHow TV Viewers React On Their Connected TVs After Viewing Ads [CHART]
30% of US connected TV viewers visited an ad’s website post-exposure, and a quarter considered the advertised product for purchase.
Read MoreTop Reasons South Korean Companies Use Social Networks [CHART]
The most important objective in using social media was to improve customer communications and relationships (67.5%).
Read MoreSocial Media Sites Used By South Korean Companies [CHART]
Facebook was overwhelmingly the top choice among South Korean organizations, with 91% of them using the social network.
Read MoreEffective B2B & B2C Social Media Marketing Channels For Small Businesses [CHART]
Of those using social media, Facebook was found to be the platform with the most utility, but at rates much higher among B2Cs (83%) than B2Bs (55%).
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