Social Media Marketing
Oscar Mayer Runs Promoted Tweet On Oscar Night [SCREENSHOT]
Oscar Mayer hashjacked the #Oscars2013 hashtag on Twitter by running a promoted tweet to take advantage of the social TV conversation about the Oscars.
Read MoreSearch Volume & Social Chatter For Best Picture Oscar Nominees [CHARTS]
Online behavior for Amour, Argo, Beasts of the Southern Wild, Django Unchained, Les Misérables, Life of Pi, Lincoln, Silver Linings Playbook & Zero Dark Thirty.
Read MoreMost Effective SMB Marketing Channels, February 2013 [CHART]
The study found that 53% of respondents rated TV ads a top-2 box score on a 10-point scale of effectiveness.
Read MoreChallenges In Localizing Marketing Campaigns [CHART]
A chart showing marketers’ complaints about the biggest challenges they face in localizing their marketing campaigns.
Read MoreInteraction With Brands Via Social Media By Generation, February 2013 [CHART]
67% of people have have interacted with a company via a social media channel for servicing versus 33% who have done so for marketing.
Read MoreFacebook Pages Benchmarks [INFOGRAPHIC]
This infographic by Quintly analyzes Facebook metrics to provide benchmarks for pages of all sizes.
Read MoreTop Channels For Local Marketing Success, February 2013 [CHART]
Senior marketers are lukewarm about mobile’s importance to their local marketing agendas.
Read MoreVideo Engagement: Facebook Uploads vs. YouTube Links, January 2013 [CHART]
Facebook videos achieved a 40% higher Engagement Rate (0,25%) than YouTube links (0,151%) in the studied period.
Read MoreGetting Facebook Shares [INFOGRAPHIC]
This infographic by Mari Smith illustrates fourteen tactics to inspire people to share your content on Facebook.
Read MoreHow Top Brands Cross-Post Instagram Photos To Facebook & Twitter [INFOGRAPHIC]
Of the 2,608 photos the top 100 brands shared in the past quarter, 98 percent were posted to Facebook.
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