Social Media Marketing
Political Events For Which Sentiment On Twitter Was Similar To Polls [TABLE]
Of the eight events that the Pew Research Center tracked since the beginning of last year, there were two when the reaction on Twitter paralleled public opinion.
Read MoreConservative Sentiment On Twitter Compared To Polls [TABLE]
The reaction on Twitter to Obama’s second inaugural address and his 2012 State of the Union was not nearly as positive as public opinion.
Read MoreLiberal Sentiment On Twitter Compared To Polls [TABLE]
In some instances, the Twitter reaction was more pro-Democratic or liberal than the balance of public opinion.
Read MoreTechnology Adoption Trends, March 2013 [CHART]
Tablets will become the primary computing device for college-age students and younger, supplanting laptops and desktops, agree 66% of agency leaders.
Read MoreSocial Media Strategies, March 2013 [CHART]
61% of large companies agree that their social strategy is connected to business goals and outcomes.
Read MoreChanges In Small Businesses Social Media Marketing Spending In 2013 [CHART]
Nearly three out of five small businesses said they will spend more on social advertising, promoted postings and sponsored tweets.
Read MoreChanges In Small Business Online & Mobile Marketing Spending In 2013 [CHART]
Nearly 70% of small businesses said they had a website, which they primarily used to inform customers about products and services.
Read MoreConsumer Attitudes Toward Interacting With Companies Online By Generation, December 2012 [TABLE]
Roughly 40% of consumers under 55 (and 54% of consumers over 55) agreed that “companies that listen online are intruding on customers.”
Read MoreWomen Who Abandon Social Media, March 2013 [TABLE]
Among the 86% of North American women surveyed online who have a social media account, 38% are dubbed Defectors, who have stopped (16%) and/or decreased (28%) using at least one social network.
Read MoreAgency Perceptions Of Client Online Marketing Talent Gaps, March 2013 [CHART]
80% of agencies and production companies pointed to user experience (UX) as a major (45%) or minor (35%) talent gap among clients.
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