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Social Media Marketing

Burger King Rebranding, Chipotle's Attack On Big Food & A Major League Twitter Rant – Beyond Social Media Show [VIDEO]

Topics on episode 19 of the Beyond Social Media Show: Burger King rebrands as Fries King; Chipotle attacks Big Food, MLB Pitcher attacks Twitter critics; BlendTec destroys iPhones & more!

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Social Login Market Share, Q1 2012 – Q3 2013 [CHART]

Facebook’s leading share slipped a point to 45%, a figure now 9% points lower than its majority share in Q3 2012.

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American Gamers Who Have Made In-Game Purchases By Game Type, Q2 2013 [CHART]

More than one-quarter of US web users reported having purchased through an app store a game that could be played via any device.

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Gamers Who Play More Than 3 Games Per Week By Type, Q2 2013 [CHART]

More than half of adult US gamers played more than three Facebook games per week, and just fewer than half played at least that many mobile games.

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B2B & B2C Social Media Marketing Spending, August 2010 – August 2013 [TABLE]

In August 2013, social ad spending accounted for an average of about 6.6% of marketer budgets.

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Mobile Shopping Prompts, October 2013 [CHART]

2 in 3 smartphone shoppers say they’re spending significantly (33%) or somewhat (34%) more time researching store-based needs on their devices this year.

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Concern Over Risks Of Social Media Use, September 2013 [CHART]

71% of respondents indicated their company is concerned with the potential risks of social media use but they believe the risks can be mitigated or avoided.

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Transformation Of B2B Commerce, September 2013 [CHART]

B2B commerce is shifting offline to online and self-service, say 57% of B2B vendors from the US and Europe.

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Brand Discovery Among Social Media Brand Fans, September 2013 [CHART]

Among social networkers who engage with brands on social media, 41% say they typically discover or find out about new products, brands or services by seeing ads on social networks.

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Top Content Marketing Channels, August 2013 [CHART]

The company website remains the most important channel for content, with 88% of marketers citing it.

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