Social Media Marketing
Devices Nordic Citizens Use For Social Media, February 2014 [TABLE]
An average 58% of smartphone owners in the region had their device within reach at least 20 hours per day.
Read MoreeBay's Crisis Communications Disaster & AMC Catches Fire On Tumblr
Episode 49 of Beyond Social Media Show: eBay’s data breach crisis communications fail; former NBA player takes an Onion article for real; AMC debuts show on Tumblr.
Read MoreHow American Adults Spend Their Time Online, 2010 vs 2013 [CHART]
Social networks account for the single largest share of consumers’ time online.
Read MoreData Sources For Conducting Lookalike Modeling, March 2014 [CHART]
64% of both ad agencies and advertisers turned to data providers and demand-side platforms as data sources for lookalike modeling.
Read MoreUse Of Lookalike Modeling, March 2014 [CHART]
Lookalike modeling is picking up the pace of adoption, with 73% of US ad agencies and 64% of advertisers saying they used it.
Read MoreShare Of Time Spent Online By Device & Content, January 2014 [VIDEO]
Time spent accessing the internet on smartphones matched online time spent with PCs in January.
Read MoreBlack LGBT Online Activities, March 2014 [CHART]
Black LGBT internet users showed a heavy preference toward Facebook actions compared with other digital activities, with the majority having Liked a business on Facebook.
Read MoreSocial Networks Used By UK B2B Marketers, March 2014 [CHART]
More than nine in 10 of those surveyed used business-oriented LinkedIn, the social network of choice among UK business professionals, and 89% used Twitter.
Read MoreDegree To Which UK B2B Marketers Can Demonstrate Social Media ROI, March 2014 [CHART]
Demonstrating social media ROI was a majority activity among UK B2B marketers.
Read MorePrimary Social Tool Used To Share Blog Content, April 2014 [CHART]
When blog readers do share via social, they’re likely doing so on Facebook.
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