Social Media Marketing
Speed Of Branded Video Sharing, 2013 vs 2014 [CHART]
An average 42% of shares now occur during the first 3 days of launch, up from 25% last year.
Read MoreMarketing Channels With Highest Potential For Revenue Conversion, May 2014 [CHART]
Asked to choose which of 9 channels presents the best bet for sales revenue conversion, a plurality 35% of marketers cited in-person visits, with inbound phone calls (20%) next.
Read MoreMarketers On Social Media ROI & Facebook Effectiveness, May 2014 [CHART]
Only 37% of social media marketers surveyed strongly agreed (7%) or agreed (30%) that they’re able to measure the ROI of their social media activities, though that was up from 26% last year.
Read MoreExecs' Social Media Use: Sharing vs. Sourcing [CHART]
91 percent of executives said they would share work-related news with others.
Read MoreTop Sources For Industry News Among Executives [VIDEO]
Sixty percent of executives said that an email newsletter is one of the first three sources they turn to in the mornings for news.
Read MoreB2B vs. B2C Marketers' Single Most Important Social Channel, May 2014 [CHART]
Facebook is easily the most important social platform for B2C marketers, but the same isn’t true for B2B marketers.
Read MoreTop 10 Companies On Instagram, May 2014 [TABLE]
The top 10 Interbrand companies on Instagram (by follower size) are investing more time in the platform and drawing larger audiences, with each of the 10 now enjoying more than 1 million followers.
Read MoreAir Travelers' Online Behavior [INFOGRAPHIC]
This infographic from Kenshoo illustrates air travelers’ online behaviors.
Read More10 Ways To Use Images On Social Media [INFOGRAPHIC]
This infographic from Fresh Take On Content illustrates 10 ways to use images to engage your social media followers.
Read MorePinterest Users & Brand Marketing, May 2014 [TABLE]
Just 27% of active Pinterest users (who use the platform at least once a month) say they follow any brands on the platform.
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