Social Media Advertising
Mobile Shopping Prompts, October 2013 [CHART]
2 in 3 smartphone shoppers say they’re spending significantly (33%) or somewhat (34%) more time researching store-based needs on their devices this year.
Read MoreBrand Discovery Among Social Media Brand Fans, September 2013 [CHART]
Among social networkers who engage with brands on social media, 41% say they typically discover or find out about new products, brands or services by seeing ads on social networks.
Read MoreFacebook Exchange Advertising Effectiveness, January & September 2013 [CHART]
The number of respondents who said FBX was very effective for their ad campaigns rose from 11% in January 2013 to 20% in September 2013.
Read MoreMobile Facebook Ad ROI vs. Desktop Facebook Ad ROI, September 2013 [CHART]
35% of US marketers found the return on investment (ROI) from mobile at least somewhat greater than from desktop.
Read MoreTrust In Advertising, September 2013 [CHART]
84% of respondents said they completely or somewhat trust recommendations from people they know, a 6% point increase from 2007.
Read MoreBrands' Use Of Facebook Ads To Increase Post Reach, September 2013 [CHART]
Roughly 8 in 10 marketers plan to increase their social media spending over the next 3 years, the majority of whom expect to hike their spending by upwards of 25%.
Read MoreTop In-House Marketing Agency Services, May 2013 [CHART]
Magazine advertising, social media, online display advertising and search engine marketing were the services most commonly handled by an in-house agency.
Read MoreOnline Advertising Platforms By Importance, September 2013 [CHART]
Google edged out Facebook (average rating of 2.22), from which 9 in 10 respondents are seeing either improved (42.7%) or steady (48.3%) ROI over the past 6 months.
Read MoreLGBT Advertising Interaction Behavior By Gender, June 2013 [TABLE]
About four out of 10 gays, lesbians and bisexual men and women had “liked” a business on Facebook.
Read MoreTop Business Objectives For Online Advertising, September 2013 [CHART]
More companies cite lead generation (37%) than branding (27%) as their main social media advertising objective.
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