Silent Generation Archives - Page 25 of 40

B2B Procurers' Online Shopping By Age, June 2013 [CHART]

Millennial B2B buyers are far more likely than their older counterparts to make online purchases.

Online CPG Shoppers' Behavior By Age, Q4 2012 [TABLE]

45% of the 18-to-34 cohort (vs. 27% of baby boomers) agreed that they “buy brands on sale vs. preferred brands” when shopping for CPG items.

American Smart Phone Users By Age, 2011-2017 [TABLE]

eMarketer estimates smart phone penetration of 3.2% among US children ages 0 to 11, with the lower end of the age range pulling down that rate.

Percent Of Viewing Time Spent Using Tablets By Generation, May 2013 [CHART]

Among tablet owners, Millennials (born 1977-1994) spend on average 23% of their total video viewing time (time spent watching video on any device, including TV, in a 7-day period) with their devices.

How Generations Value Face-To-Face Communication, May 2013 [CHART]

61% of Millennials aged 18-27 believe that exhibits at exhibitions, conventions and annual meetings are more valuable today than they were 2 years ago.

Americans' TV & Video Media Consumption By Generation, Q2 2012 [TABLE]

In Q2 2012, the average US mobile subscriber spent 5 hours and 20 minutes per month watching video on a mobile phone.

QR Code Scanning By Generation, Q1 2012 vs Q1 2013 [CHART]

57% of mobile barcode scanners were aged 35 and older in Q1, up from just 41% a year earlier.

Online Activities Of Americans By Generation, December 2012 [TABLE]

Online video sharing was a top internet activity among US web users, according to a December 2012 study from NetBase, especially among younger consumers.

Americans Liking & Sharing Online Content By Demographic [CHART]

44% of Americans say they share or like online content that others have posted on social media and other online sites.

Binge TV Viewing Behavior By Demographic, February 2013 [TABLE]

62% of people watched multiple episodes of a TV show in succession, also known as “binge-viewing.”