Search Engine Optimization (SEO)
Mobile Advertising Post-Click Actions, 2011 [CHART]
Watching video accounted for 71% of the post-click campaign action mix for entertainment advertisers in 2011, far higher than the 24% figure for the average advertiser campaign.
Read MoreResearch Sources Of eShoppers By Product Category [CHART]
Retail websites were more commonly used for product research than search engines, online ads, online reviews, retail emails and a wide variety of other information sources before consumers made online purchases.
Read MoreTactics Coupled With Retargeting [CHART]
ValueClick Media found more than half (55%) of US marketers said retargeting was one of the most important forms of targeting.
Read MoreGoogle+ Author Tag Implementation [CHART]
Only 9% of the top tech blogs have ‘completely’ implemented rel=author by both adding the tag to their website and pointing to the author’s Google + account.
Read MoreState Of Digital Marketing 2012 [INFOGRAPHIC]
This infographic from webmarketing 123 highlights relevant statistics for the state of both B2B and B2C digital marketing.
Read MoreVanity Googling [CHART]
46% admitted they have Googled their name within the past 24 hours.
Read MoreSearches Prompted By TV, Smart Phone vs. PC [CHART]
22% of smart phone searches were prompted as a result of watching TV. 17% were the result of seeing a TV commercial, and 7% from seeing a TV program.
Read MoreHow People Respond To Ads On Their Smart Phones [CHART]
Roughly 1 in 4 smartphone users have purchased applications or mobile web content over their devices.
Read MoreHow Internet TV Viewers React To Ads [CHART]
When seeing a message or ad for something that interested them or that they were planning to purchase, 71% of connected TV users report having taken an action as a result of the ad and 19% say they have purchased the product mentioned in the ad.
Read MoreTop Inbound Marketing Activities For SEO [CHART]
76% of SEOs say they have spent time in the past year setting up and running a Facebook business page, making this the most common inbound marketing-focused action.
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