Search Engine Marketing
Mobile Share Of Search Traffic By Search Engine, 2013-2014 [TABLE]
Search engine traffic from mobile devices on Yahoo has caught up to that on desktop in North America.
Read MoreCustomer Experience Optimization, March 2015 [CHART]
Customer experience has been tabbed marketers’ most exciting opportunity this year.
Read MoreDevices People Use To Search For Local Info, March 2015 [CHART]
Some 49% of US adults point to their smartphone as the device they most commonly use when looking for local information online.
Read MoreEffective B2B Storytelling [INFOGRAPHIC]
This infographic via Entrepreneur illustrates with facts and stats some salient points about storytelling for B2B audiences.
Read MoreUS Mobile Searchers, 2014 & 2019 [CHART]
US internet users are conducting more and more searches that start and finish on different devices.
Read MoreGoogle’s Mobile Website Deadline
Google has been emphasizing the importance of mobile-friendliness as a ranking factor in mobile search for years. It has also been generally accepted among us search engine marketers that mobile-friendly websites likely get a boost in desktop search visibility, as well.
Read MoreMobile Share Of Search Ad Spending & Clicks, 2013-2014 [TABLE]
Mobile increased its share of paid search clicks by 6 percentage points in North America between Q4 2013 and Q4 2014, from one-third to nearly 40%.
Read MoreSMBs' Most Effective Marketing Methods, 2014 vs 2015 [TABLE]
US small and medium-sized businesses were seeing more success with their website than any other channel.
Read MoreChannels In Which B2B vs B2C Marketers Can Prove ROI, November 2014 [CHART]
33% of US B2B & B2C marketing professionals still didn’t know which channel made the biggest impact on revenues.
Read MoreChannels B2B Marketing Execs Use To Distribute Content, January 2015 [CHART]
B2B content marketers may need an intro to mobile, based on polling by Regalix, which found that mobile played a minimal role in such marketing efforts.
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