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Search Engine Marketing

LinkedIn Best Practices For Business

Businesswoman Networking

David Erickson’s list of best practices for using LinkedIn as a business development tool.

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YouTube Videos Accompany Stories In Revamped Google News

Google News is now incorporating YouTube videos into their search results and news compilations. What does this mean for communications professionals?

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Web Site Mistakes Restaurants Make – Interview Notes

Common Web site mistakes restaurants make.

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Google Kickin' It Old Skool

Google will run television commercials this weekend to promote their Chrome browser.

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Sixteen Essential WordPress Plugins For Online Marketing

Sixteen WordPress plugins you can’t live without for marketing your blog.

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Finding Context To Online Conversations

David Erickson asks a Google executive what they are doing to help aggregate online conversations to present them in context.

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White House Unveils Flickr Photostream

The White House has begun publishing photographs on its own Flickr account.

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Google Optimizes Google Profiles

Google optimizes their Google Profile pages and includes them in search results.

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Price Comparison On The Store Floor

Google’s mobile optimized product search has brought price comparison to the point of purchase on the store floor.

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How to Build Your Company's Online Reputation – Interview Notes

Review and rating Web sites are only one aspect of an organization’s online reputation.

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