Reputation Management
Transformation Of B2B Commerce, September 2013 [CHART]
B2B commerce is shifting offline to online and self-service, say 57% of B2B vendors from the US and Europe.
Read MoreConsumer Attitudes Toward Proactive Customer Service, September 2013 [TABLE]
87% of US adults are happy to be contacted proactively by companies regarding customer service issues.
Read MoreRegretful Social Media Posters By Demographic, July 2013 [CHART]
20% of social media users in the US say they’ve posted something on a social media site that could someday negatively affect an employer’s decision on whether to hire them for a job or allow them to stay at an existing job were they to see it.
Read MoreTop Analytics Tools Companies Pay For Worldwide, 2012 & 2013 [TABLE]
Fewer marketers were interested in customer survey data and third-party market research.
Read MoreImportance Of Social Business By Organizational Area, July 2013 [CHART]
Social business is most important to marketing, branding, and reputation management, but customer service and audience engagement isn’t far behind.
Read MoreBeyond Social Media Podcast: Golden Corral Dumpster Video; Citizen Journalism & The San Francisco Plane Crash [VIDEO]
This episode: Golden Corral’s viral dumpster video; citizen journalism, social media & the San Francisco plane crash; Around the World In 80 Jobs & much more.
Read MoreCan You Delete Something From The Internet? [VIDEO]
Though it’s next to impossible to delete something from the Internet, there are reputation management tactics to deal with negative online content.
Read MoreiStockphoto Customer Service Fail [VIDEO]
iStockphoto is making its customers’ previously purchased credits expired in a thinly-veiled attempt to get them to buy more.
Read More#ThoughtsAndPrayers
Is there an appropriate way to acknowledge national tragedies on social media or should brands simply remain silent?
Read MoreBeyond Social Media Podcast: PETCO, Training Dog Owners, Ben & Jerry's & Real-Time Photoshopping [VIDEO]
This episode: PETCO’s inadequate response to the death of a customer’s dog; Ben & Jerry’s crowdsourced flavors & Adobe’s real-time Photoshopping campaign.
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