Public Relations
Product Placement In Second Life
William Gibson gives a reading of his new book Spook Country in Second Life, demonstrating the virtual world’s power as a product placement and pr vehicle.
Read MoreDomain Name Strategy – Follow Up
The results of my case study of the rapid response to my domain name crisis.
Read Moree-strategyblog.com vs. estrategyblog.com
Read a case study in domain name strategy with estrateblog.com versus e-strategyblog.com as examples of the inherent problems with hyphenated domains.
Read MoreMarketing With Web 2.0 – A Communications 2.0 Presentation
Watch the Communications 2.0 presentation, a discussion on marketing with Web 2.0 technologies and services by David Erickson of e-strategy.com and Ann Treacy of Treacy Information Services.
Read MoreCommunications 2.0 – Establishing Expertise With Yahoo! Answers
Watch a Web 2.0 presentation by David Erickson and Ann Treacy about marketing you or your organization’s expertise by participating in services such as Yahoo! Answers.
Read MoreCommunications 2.0 – Event Marketing With Google Calendar & Upcoming.org
Watch a Web 2.0 presentation by David Erickson and Ann Treacy about event marketing using calendar services such as Google Calendar and Upcoming.org.
Read MoreWhole Foods' John Mackey Is No Dog
The first step in online reputation management is not shooting yourself in the virtual foot. Just ask Whole Foods’ CEO John Mackey.
Read MoreCisco Viral Video Marketing Campaign
Cisco is running a remarkably effective viral video marketing campaign for their Unified Mobile Communicator.
Read MoreNBC Finally Offers Embedable Video Clips…Sorta
NBC finally provides bloggers with embeddable code to display their television content online.
Read MoreDigg It – Social News & The Network Effect
Social news sites such as Digg demonstrate the network effect day in and day out.
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