Public Relations
Arrested Development – The Bluths Hire A Publicist
Watch an episode of Arrested Development where the Bluth family hires a publicist to deal with a media crisis.
Read MoreHillary Clinton's Rapid Response Microsite
The Hillary Clinton campaign’s rapid response microsite is a great idea to combat and rebut inaccuracies in the media and campaign, but it doesn’t take full advantage of the medium.
Read MoreThe Pitch Is Dead! Long Live The Pitch!
Does Chris Anderson’s email outing of PR pitchers point to the death of the email pitch?
Read MoreMy New Crib
e-strategy has moved from St. Paul to Minneapolis.
Read MoreThe Case For Video Biographies For Business
The benefits of video biographies for business are many.
Read MoreOn The Record…Online – PR Podcast
David Erickson’s review of Eric Schwartzman’s On The Record…Online PR podcast.
Read MoreGoogle Trends Gets MUCH More Useful For PR Pros
Google Trends is now an invaluable tool to help Internet marketers and public relations professionals gain insight into how offline media and events affect search behavior.
Read MorePreemptive Marketing
Preemptive Marketing through domain name purchases and Web 2.0 marketing will offer you potential opportunities and save you headaches in the future.
Read MoreMicromarketing: 3 Words
As information distribution channels proliferate and as more and more people consume information through an increasing array of media and devices, the importance of developing a micromarketing strategy only increases.
Read MoreMusic Marketing Through Blogs, or How I Tuned Out & Discovered New Bands
Radio is no longer the best medium for promoting a new musician or band or upcoming concert. That music marketing vehicle now belongs to MP3 blogs.
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