Public Relations
Language Ladies & Digital Dudes
As the Internet marketing and public relations professions merge, the demand for technically astute superb communicators may drive more men into the PR workplace.
Read MoreCitizen Branding On The Campaign Trail
Watch Baracky: The Movie, an example of citizen branding of a candidate.
Read MoreSocial Bookmark Marketing Presentation
View a presentation on social bookmark marketing.
Read MoreMarketing To Millennials Presentation
View a PowerPoint presentation called Marketing To Millennials that was used for a seminar conducted by David Erickson and Pat Lilja on February 27, 2008.
Read MoreThe Tactical Marketing Utility Of Social Networking Sites
Social Networking sites like Facebook, MySpace and LinkedIn are remarkable marketing and media relations tools but they will not work if you do not understand their culture and are not an active part of the community.
Read MorePunch Pizza Flickr Photo Contest Campaign
Punch Pizza launches a Flickr photo contest that invites customers to take pictures for a chance to win Punch Pizza dining cards.
Read MoreCorporate Blogging – The Team Approach
Listen to an interview with Southwest Airlines’ PR Manager Paula Berg about Southwest’s approach to team blogging.
Read MoreRoger Clemens Posts Steroids Denial On YouTube
Roger Clemens’ YouTube video denial of steroid and human growth hormone use highlights a significant new tactic for online reputation management.
Read MoreAn Ode To Digg (And Its Supporting Online Campaign)
Kina Grannis has clearly got some marketing savvy in her corner because she’s running a pretty sophisticated online campaign to solicit votes for Gotta Digg, her music video entry for the Doritos Crash The Super Bowl contest.
Read MoreNew Word Of Mouth Networks – Teens Talk Online
Teens’ online behavior is creating new networks that will require online word of mouth marketing to be an increasingly crucial tactic within overall Internet marketing strategies.
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