Public Relations
Media Relations Best Practices
Discover six often-overlooked media relations best practices companies should be using to get the most out of their public relations efforts.
Read MoreDigital Marketing News This Week
Topics: The most siginficant announcements to come out of Apple’s 2020 Developer Conference; Keen, Google’s new social collaboration tool; Google Images fact checks; Patagonia joins the growing Facebook advertising boycott; Devin Nunes’ Cow wins in court; YouTube introduces shoppable commercials; Pandora introduces analytics for podcasters; Facebook continues to harbor hate; mobile messaging app stats.
Read MoreThe SEO Value Of Links From Media Outlets
Why are links from media organizations so valuable for search engine optimization?
Read MoreTop Factors That Would Most Improve Press Release Effectiveness
Almost any journalist (or editor or producer or blogger or podcaster) will tell you they are inundated with irrelevant pitches from public relations ‘professionals.’
Read MoreDigital Marketing News This Week
Twitter’s new voice feature; Target recognizes Juneteenth; Spotify lands DC Comics podcasts; Netflix’ Reid Hastings donates $120 million to black colleges; Fox News doesn’t get Monty Python; Facebook’s Ad Library; #RIPTacoBell; Google Fragment Text Chrome extension; and Twitch growth statistics.
Read MoreHow Walmart’s Twitter Tactic Leveraged Earned Media
Social Media Case Study: Walmart leverages news coverage to extend message reach about its new #Walmart Care Clinics.
Read MoreCommunicating Your Re-Opening Plans
Businesses must have a plan, protocols, and procedures for re-opening that ensures the safety of their employees and customers alike. But just as importantly, they must communicate that plan convincingly.
Read More7 Observations Of How The News Media Is Adjusting To Remote Broacasting
Seven things we never gave a second thought but are now front and center while watching remote broadcast news coverage during a pandemic.
Read MoreInfluencer Outreach Tools [INFOGRAPHIC]
This infographic from awario illustrates seven tools you can use for your influencer marketing and outreach efforts.
Read MoreReasons For Social Media Use, By Generation [TABLE]
Across US age groups, social media usage is common ground, but that commonality masks many differences in usage.
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