Online Strategy
Movie Marketing Online: 2012
The depth of content for this online campaign is staggering. If you wanted to spend the time, you could immerse yourself in the 2012 world even before seeing the actual film.
Read MoreParanormal Activity Fans Will Low-Budget Digital Video Horror Film Into Theaters
Paranormal Activity was released in 2007. It took two years to get to a screen near you but thanks to an online marketing effort that demonstrated popular appeal during a limited release last weekend, Paramount will release the film nationwide on October 16.
Read MoreChris Anderson On Freemium Content
Wired editor and best-selling author Chris Anderson used humor and a child’s game to again warn print publishers that they need to embrace the jarring concept of a freemium online business model.
Read MoreChris Anderson & Guy Kawaski Discuss Freemium Business Model
Chris Anderson & Guy Kawasaki debate and talk about the ‘freemium’ business model.
Read MoreRevenge Of The Customer: United Airlines Breaks Guitars
When musician Dave Carroll posted the United Breaks Guitars video to YouTube, United Airlines was left flat-footed in their crisis communications response.
Read MoreFortune 100 CEOs Are Bravely Leading Their Companies Into The Past
I’d say there’s much more at risk than a CEO’s or a company’s image; their very future could be at risk.
Read MoreBlog Marketing With A Facebook Fan Page
David Erickson creates a Facebook fan page in order to help rebuild traffic to Videolicious.tv, his video blog.
Read MoreThe One Big Thing: White House Social Media
The White House has established social media channels at Facebook, MySpace, YouTube, Twitter, Flickr, Vimeo and iTunes.
Read MoreWhite House Unveils Flickr Photostream
The White House has begun publishing photographs on its own Flickr account.
Read MoreThe One Big Thing: Federal Government Spending Data Mashups
The One Big Thing you need to know this week is that federal government agencies and politicians are beginning to mashup spending data to help the public visualize how that money is spent.
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