Online Behavior
Email Unsubscribe Rates By Industry [TABLE]
Travel & leisure registered a particularly high unsubscribe rate, which rose to 6.77% in the bottom quartile. Computer software was again a top performer, though nonprofits recorded the lowest average.
Read MoreEmail Click-Through Rates By Industry [TABLE]
The average CTR across the regions was 5.2%, though Canada achieved just 3.8% compared with 5.4% in the US and 5.1% in EMEA.
Read MoreUnique Email Open Rates By Industry [TABLE]
Consumers were more receptive to email messages issued by the computer software industry, with the top performers in that industry achieving open rates of 55.0%.
Read MoreFacebook Brand Post Engagement Rates, Q2 2011-Q2 2012 [CHART]
Average Facebook brand post engagement rates have skyrocketed over the past year, details Adobe in a July 2012 report.
Read MoreMexican Social Network Users & Penetration, 2010-2014 [TABLE]
eMarketer, which forecasts that the number of social network users in Mexico will reach 30.3 million this year, accounting for 65% of internet users.
Read MoreLatin American Internet User Penetration By Country, 2011-2016 [CHART]
Mexico’s social media audience is one that is open to hearing brand messages.
Read MoreThe Unfulfilled Promise Of Online Video
Despite statistics that show increasing adoption of online video by both consumers and corporations, the promise of the medium remains largely unfulfilled.
Read MoreOnline vs. In-Person Sociability By Demographic Segment [CHART]
8 in 10 Americans believe that they are more outgoing in-person rather than online.
Read MoreInfluence Of Online Reviews In Choosing An Auto Dealership To Purchase A Car [CHART]
Three in 10 consumers had decided to purchase from a particular auto dealer based on online feedback from other customers.
Read MoreInfluence Of Online Reviews On Car Dealership Visits [CHART]
69% of car-buying consumers said review sites had an impact on the dealership they visited.
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