Online Behavior
Facebook Users Visual Attention Across Platforms [HEATMAPS]
A new study by eye-tracking outfit EyeTrackShop illustrated Facebook’s struggle to monetize its mobile ads without diminishing its users’ experience.
Read MoreHow Retailers Advertise On Facebook [INFOGRAPHIC]
Retail is the highest-spending sector in online advertising, projected to represent 22% of all online ad spending in 2012 after growing 24% during the year.
Read MoreChanging Social Behaviors [PRESENTATION]
49 percent would rather text than call; 30 percent would rather connect with close friends via social sites than traditional methods.
Read MoreFacebook Likes To Buys [INFOGRAPHIC]
CouponCabin takes a look at what it takes to move Facebook followers from Likes to Buys in this infographic.
Read MoreFeatures American Mobile Buyers Want [CHART]
30% of mCommerce users in the US would like retailers to enable them to pay for something by phone and then pick it up in-store.
Read MoreUS Retailer Purchase & Fulfillment Options, 2012 & 2017 [CHART]
Although only 39% of retailers enabled shoppers to buy on mobile, then ship to home, 59% planned to do so by 2017.
Read MorePost Mobile Ad-Viewing Acts [CHART]
22% of US smartphone users had made an online purchase via PC after seeing a mobile ad, more than quadruple the percentage who had purchased on their phone.
Read MoreEffect Of Social Media Profile Pictures On Followers [CHART]
HubSpot analyzed nearly 9 million Twitter profiles to produce this graph about the effect a photo has on a social media profile in gaining followers.
Read MorePsychology Of Social Media [INFOGRAPHIC]
One in every five minutes online is spent using social media, a figure that has more than doubled since 2007.
Read MoreSocial Recruiting [INFOGRAPHIC]
Ninety-two percent of recruiters tap social networks to find new hires, according to the Jobvite 2012 Social Recruiting survey.
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