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Online Behavior

Most Popular Types Of Companies Followed On Social Networks [CHART]

Entertainment-related companies are the most popular to follow on social networks.

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Response To Brand Offers Through Social Media [CHART]

Three-quarters of consumers said they were very (33%) or somewhat (42%) likely to respond to a brand offer reposted by a friend.

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Top Ten Subject Line Keywords By Open Rate, 2011 Holidays [TABLE]

More than 13% of the major online retailers tracked by The Retail Email Blog in July referred to Christmas or the holidays, a higher proportion than in any of the prior 6 years.

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Personal Branding & Google Search Results [INFOGRAPHIC]

Each day, one billion names are Googled.

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Effect On Facebook Fan Engagement Due To Conversion To Timeline [CHART]

41% of pages that had converted to Timeline saw increased engagement with their pages, while 38% of non-converted pages also saw increased engagement.

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Time Spent By Chinese Viewing Online Video By Device [CHART]

There were 350 million online video watchers in China as of June 2012. That’s 40 million more people than the total population of the US last year.

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How Mobile Content Encourages Brand Trust [CHART]

Consumers also had their trust in a brand boosted by mobile content that went beyond a sales message to provide them with some utility.

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How Social Media Encourages Brand Trust [CHART]

84% of US consumers felt that brands needed to prove themselves trustworthy before they would interact with them or other information sources.

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Pre-Tweeting The 2012 Olympics [INFOGRAPHIC]

In this infographic, Topsy compiled various metrics calculated from Twitter conversations about the 2012 Olympics before the games had begun, including mention volume, sentiment and trending measurements.

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Facebook Users Attention Fixation Order Across Platforms [EYE TRACKING]

A new study by eye-tracking outfit EyeTrackShop illustrated Facebook’s struggle to monetize its mobile ads without diminishing its users’ experience.

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