Online Behavior
Beyond Social Media: No Death Star For You! [PODCAST]
This week’s highlights include the White House’s response to a Death Star petition, Hilton’s humorless attempt at humor, TOMS charitable experience& much more.
Read MoreShopping Cart Recovery Email Marketing Trends, 2011 vs 2012 [CHART]
The proportion of Internet Retailer 1000 companies that sent shopping cart recovery emails grew by 30% year-over-year in 2012.
Read MoreHeavy Data Consumers By Device, January 2013 [CHART]
Smart phone users eat up more data than tablet users, a finding that can be attributed to increasing consumption on smart phones and frequent use of tablets in WiFi areas rather than on cellular networks.
Read MoreTablet vs. Smart Phone Impressions, December 23-27, 2012 [CHART]
Recent research from Flurry has revealed the flood of tablet activations on Christmas Day, and new data from Millennial Media supports the idea that tablets were a preferred gift item this past holiday season.
Read MoreSMB Media Ad Buys, January 2013 [CHART]
Newspaper ad expenditures have been on a steady decline for several quarters now, but SMBs still see the local paper as a valuable advertising medium.
Read MoreGoogle Product Listing Ads vs. Text Search Ads, November-December 2012 [CHART]
Google Product Listing Ads (PLAs) outshone text ads for retailers in Q3, and that trend followed on into the holiday season (November 1 – December 31).
Read MoreUS Facebook Ad Metrics, Q2-Q4 2012 [CHART]
The average cost-per-click of a Facebook ad in the US was $0.33 in Q4 2012, finds Marin Software in a new report covering a representative sample of its enterprise-class clients.
Read MorePurposes Of Retailers' Mobile Strategies, January 2013 [CHART]
A survey of 93 qualified retail respondents by RSR Research finds that 86% strongly agree (47%) or agree (39%) that the purpose of their mobile strategy is to enhance their overall brand.
Read MoreGlobal Consumer Electronics Ownership, October 2012 [CHART]
Smart phone penetration climbed from 48% in 2011 to 58% in 2012, while tablet ownership rates almost doubled over the same period, going from 14% to 25%.
Read MorePlanned Consumer Electronics Purchases [CHART]
The poll found that four devices topped the list of consumer electronics that respondents planned to purchase over the next 12 months—smart phones, PCs, HDTVs and tablets.
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