Online Behavior
Top Conversion Rate Optimization Methods [CHART]
A majority (55%) of client-side marketers believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy.
Read MoreConsumer Interest In Snapchat Spectacles [CHART]
Snapchat’s announcement of its Spectacles sunglasses has been met with a lukewarm reception from American adults.
Read MoreWebsite Loyalty Factors [CHART]
Considering that adults in the US visit an average of only about 50 sites per month, driving user loyalty is an important factor for brands today.
Read MoreMobile Notification Benchmarks [CHART]
A recent study from Appboy takes a look at various app categories, based on the behavior of 1.6 billion users on more than 500 apps in the first half of 2016.
Read MoreBarriers To Live Online Video Viewing [CHART]
Legacy TV doesn’t only need to contend with the rapid ascent of subscription video-on-demand services, it also needs to face a new challenger: live video online.
Read MoreTop Content Marketing Priorities [CHART]
Companies’ top content marketing priority this is growing their SEO/organic presence.
Read MoreInstagram Stories vs Snapchat Stories [CHART]
Snapchat users are more engaged with Snapchat Stories than Instagram users are with recently-launched Instagram Stories, and US adults who have used either would rather use Snapchat stories.
Read MoreYoung Millennials Online Video Viewing By Channel [CHART]
Teens aren’t the only ones turning to YouTube to consume video content, young adults ages 18 to 20 are as well.
Read MoreMobile Email Marketing Benchmarks [CHART]
Compared to a year earlier, mobile’s role was more prominent across several metrics.
Read MoreTeen Internet Use By Platform [CHART]
The National Cyber Security Alliance and Microsoft polled 804 US teen internet users ages 13 to 17 about their digital activities.
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