Online Behavior
Conservative Sentiment On Twitter Compared To Polls [TABLE]
The reaction on Twitter to Obama’s second inaugural address and his 2012 State of the Union was not nearly as positive as public opinion.
Read MoreLiberal Sentiment On Twitter Compared To Polls [TABLE]
In some instances, the Twitter reaction was more pro-Democratic or liberal than the balance of public opinion.
Read MoreTechnology Adoption Trends, March 2013 [CHART]
Tablets will become the primary computing device for college-age students and younger, supplanting laptops and desktops, agree 66% of agency leaders.
Read MoreIn-Store Mobile Activities Of African Americans, March 2013 [CHART]
African Americans are 44% more likely to check in for a discount and 37% more likely to scan a QR code to get more information about a product.
Read MoreSmart Phone Market Penetration, October 2011 – January 2013 [CHART]
Smart phone penetration reached 55% of the US mobile market during the 3-month period ending in January 2013.
Read MoreTop Motivations For Shopping Online, March 2013 [CHART]
Asked to identify the top-3 improvements to their online shopping experiences that would motivate them to shop more, 74% of consumers cited free delivery.
Read MoreChanges In Small Business Online & Mobile Marketing Spending In 2013 [CHART]
Nearly 70% of small businesses said they had a website, which they primarily used to inform customers about products and services.
Read MoreConsumer Attitudes Toward Interacting With Companies Online By Generation, December 2012 [TABLE]
Roughly 40% of consumers under 55 (and 54% of consumers over 55) agreed that “companies that listen online are intruding on customers.”
Read MoreAmericans Who Expect Companies To Listen To Them Online By Generation, December 2012 [CHART]
Millennials between 18 to 24 years old were least likely to be aware of companies listening in, although still over three in five knew this went on.
Read MoreWomen Who Abandon Social Media, March 2013 [TABLE]
Among the 86% of North American women surveyed online who have a social media account, 38% are dubbed Defectors, who have stopped (16%) and/or decreased (28%) using at least one social network.
Read More