Online Behavior
B2B vs. B2C Social Media Marketing Channels, January 2013 [TABLE]
While YouTube was only the most important social platform for 4% of SMBs total, it is where the greatest percentage of businesses planned to make future investments.
Read MoreMarketing Attribution Channels, October 2012 [CHART]
Email and paid search are some of the easiest channels to include in attribution programs.
Read MoreMary Meeker: State of the Internet, 2013 [PRESENTATION]
Mary Meeker’s latest edition of the annual Internet Trends report finds continued robust online growth.
Read MoreAdvertising Effectiveness For Prompting Social Interactions With Brands, May 2013 [CHART]
Respondents reported being most likely to notice brand-related social accounts in online banner ads (27.2%), but a relatively high number also notice them in TV (24.1%) and print (21.1%) ads.
Read MoreTeen & Adult Social Networking Use, 2008-2012 [CHART]
Online teens’ use of social networking sites appears to have leveled out, but more are turning to Twitter.
Read MoreMillennials' Preferred Purchase Methods By Select Product Categories, May 2013 [TABLE]
Webrooming (doing research online and then buying in-store) is actually a far more popular activity among Millennials than showrooming across several product categories.
Read MoreAccepting Advertising For Free Content, May 2013 [CHART]
Mobile device owners would prefer to spend time engaging with advertising in order to receive free content, whether that be a tablet (77%) or smartphone (70%) application, or even a newspaper (66%).
Read MoreLocal Media Fans Social Behaviors By Media Type, May 2013 [CHART]
What kind of social behaviors do local media fans exhibit on Facebook and Twitter? It depends on the medium.
Read MoreWeekly American Netflix Streamers, 2010 & 2013 [CHART]
In 2013, according to Leichtman, 22% of US consumers surveyed said they streamed Netflix weekly—more than five times as many as watched content via Netflix in 2010.
Read MoreUS Mobile Travel Sales, 2011-2017 [CHART]
eMarketer’s estimate for mobile travel sales—which includes both tablets and smartphones—will nearly double this year, increasing from $7 billion to $13.6 billion.
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