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Online Behavior

Mobile Shopping Prompts, October 2013 [CHART]

2 in 3 smartphone shoppers say they’re spending significantly (33%) or somewhat (34%) more time researching store-based needs on their devices this year.

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Devices Used By Luxury Goods Buyers, April 2013 [CHART]

Luxury buyers used an average of 3.1 digital devices, compared with 2.9 devices for the general population.

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Luxury Goods Buyers' Daily Media Consumption, April 2013 [CHART]

Among those with an annual household income of at least $100,000 who had purchased at least two luxury items in the past two years—98% went online daily.

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Global Ad Spending Growth By Medium, 2012-2015 [CHART]

Between 2012 and 2015, online ad spending should increase by $47.6 billion, or about two-thirds of the $71.7 billion in projected growth.

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Concern Over Risks Of Social Media Use, September 2013 [CHART]

71% of respondents indicated their company is concerned with the potential risks of social media use but they believe the risks can be mitigated or avoided.

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Americans Who Use Health Apps, September 2013 [CHART]

More than one-quarter of American Internet users reported having health-related apps and turning to them at least sometimes.

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Pay TV Subscribers By Channel & Age, June 2013 [TABLE]

Seventy percent of respondents shelled out for cable TV, while only 41% splurged on Netflix.

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Top Sites Used To Watch TV, June 2013 [CHART]

More than six in 10 respondents said they relied on Netflix to watch shows.

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Importance Of Original Programs When Choosing A Streaming Video Service, June 2013 [CHART]

63% of US internet users said that an offer of original content was at least somewhat important in influencing their decision to select a particular subscription service.

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Advertisers' Spending Plans By Medium, September 2013 [CHART]

Enthusiasm for cable TV spending is high, with the share of respondents saying they plan to increase ad spending on cable TV outweighing the share indicating they’ll decrease spending.

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