Online Behavior
Media Consumption By Social Media Site [CHART]
Overall, three of the sites measured — Twitter, YouTube and Snapchat — had an increase in the share of their audience that gets news on the site.
Read More55% Of 50+ Americans Get News From Social Media [CHART]
For the first time in the Pew Center’s surveys, more than half of Americans ages 50 or older report getting news on social media sites.
Read MoreTwo-Thirds Of American Adults Get News From Social Media
As of August 2017, two-thirds of Americans report that they get at least some of their news on social media – with two-in-ten doing so often, according to a new survey from Pew Research Center.
Read MoreMillennials Don't Care About Privacy [CHART]
Among US smartphone users, Millennials were more amenable to the idea that their smartphones were tracking everything from physical activity to news preferences.
Read MoreApp Marketers' Battle Against Ad Fraud [CHART]
59% of app marketers thought of ad fraud as a serious problem that ad networks needed to address.
Read MoreMillennials Eschew Fake Social Accounts [CHART]
The vast majority of college grads don’t seem to think their social media accounts could negatively affect their chances of securing a job.
Read MoreBest & Worst Customer Experience Attributes [CHART]
Marketers are continuing to prioritize the customer experience, focusing on making it more valuable, relevant, and easy to understand.
Read MoreEngineers' Information Sources During Buying Cycle [CHART]
Engineers across industries most commonly turn to general search engines, supplier websites and online catalogs when searching for products and services to specify, recommend or purchase.
Read MoreMost Popular Apps For 18-34 Year-Olds [CHART]
There’s one app millennials can’t live without, and it’s not Instagram, WhatsApp, or Snapchat.
Read MoreMobile Search Eclipses Desktop Search [INFOGRAPHIC]
The shift towards mobile disrupts the traditional buyer’s journey by highlighting new opportunities to answer questions faster, buy easier, and find physically proximate resources.
Read More