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Online Behavior

Media Consumption By Social Media Site [CHART]

Chart: Media Consumption By Social Site

Overall, three of the sites measured — Twitter, YouTube and Snapchat — had an increase in the share of their audience that gets news on the site.

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55% Of 50+ Americans Get News From Social Media [CHART]

Chart: Social Media Use By Age & Education

For the first time in the Pew Center’s surveys, more than half of Americans ages 50 or older report getting news on social media sites.

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Two-Thirds Of American Adults Get News From Social Media

Chart: News From Social Media - 2017

As of August 2017, two-thirds of Americans report that they get at least some of their news on social media – with two-in-ten doing so often, according to a new survey from Pew Research Center.

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Millennials Don't Care About Privacy [CHART]

Chart: Information Millennials Are Comfortable Sharing

Among US smartphone users, Millennials were more amenable to the idea that their smartphones were tracking everything from physical activity to news preferences.

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App Marketers' Battle Against Ad Fraud [CHART]

Chart: App Marketers' Battle Against Ad Fraud

59% of app marketers thought of ad fraud as a serious problem that ad networks needed to address.

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Millennials Eschew Fake Social Accounts [CHART]

Chart: Millennials Fake Social Media Accounts

The vast majority of college grads don’t seem to think their social media accounts could negatively affect their chances of securing a job.

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Best & Worst Customer Experience Attributes [CHART]

Chart: Best & Worst Customer Experience Attributes

Marketers are continuing to prioritize the customer experience, focusing on making it more valuable, relevant, and easy to understand.

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Engineers' Information Sources During Buying Cycle [CHART]

Chart: Engineers' Information Sources During the Buying Cycle

Engineers across industries most commonly turn to general search engines, supplier websites and online catalogs when searching for products and services to specify, recommend or purchase.

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Most Popular Apps For 18-34 Year-Olds [CHART]

Chart: Most Popular Apps - 18-34 Year-Olds

There’s one app millennials can’t live without, and it’s not Instagram, WhatsApp, or Snapchat.

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Mobile Search Eclipses Desktop Search [INFOGRAPHIC]

Infographic: Mobile vs Desktop Search Traffic

The shift towards mobile disrupts the traditional buyer’s journey by highlighting new opportunities to answer questions faster, buy easier, and find physically proximate resources.

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