Online Behavior
Referred Video Start Traffic Share, Q4 2013 [CHART]
When it comes to branded video starts, search is a far bigger referrer than social.
Read MoreDoctors' Informational Tasks By Device, August 2013 [TABLE]
The most common digital activity among US physicians in the survey was accessing the internet, at 97%.
Read MoreCoca-Cola's Multicultural Ad Backlash & Amazon.com's Entry Into Video Games [VIDEO]
Beyond Social Media Show, Episode 34 topics: Journalists’ Tweets from Sochi Olympics hotels; UBERConference add-on to Google Hangouts; Coca-Cola’s It’s Beautiful Super Bowl ad backlash; BBC’s caption fail celebrates The Year of the Whores; Amazon.com buys Double Helix Games; Google introduces Chromebox for Meetings corporate video conferencing solution; Amazon.com’s Flow App completely removes the friction from eCommerce; the Snow Day video goes viral from Kentucky; Chobani lets its fans speak; Hands Only CPR; some shiny new stuff and The Daily Numbers.
Read MoreTop Challenges Of Personalized Marketing, February 2014 [CHART]
Both agencies (64%) and marketers (54%) indicated that higher media costs represent the top challenge.
Read MoreTop Benefits Of Personalized Marketing, February 2014 [CHART]
Some 77% of marketers agree that individualized messages and offers can be more effective than mass messages and offers,
Read MoreBusiness Impact Of Customer Experience Efforts, February 2014 [CHART]
A recent study from Econsultancy found that company marketers consider customer experience (CX) to be their single most exciting opportunity this year.
Read MoreSmart Phone Share Of US Mobile Subscribers, October 2011 – December 2013 [CHART]
Smart phone penetration reached 65.2% of the US mobile subscriber market during the 3-month average ending in December.
Read MoreGrowing Privacy Concerns Across Popular Online Activities, 2013 vs 2014 [CHART]
92% of American internet users report worrying about their privacy online at least sometimes, a figure that has remained consistent over the past couple of years.
Read MoreTop Sources Of Information People Seeking New Exhibitions, February 2014 [CHART]
New attendees to exhibitions are more likely than the average attendee to be executives and decision-makers.
Read MoreFrequency With Which American Internet Users Worry About Online Privacy, December 2013 [CHART]
92% of US internet users reported worrying about their privacy online, up slightly from 89% in January 2013.
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