Online Behavior
Ignored Ad Types By Age & Gender, January 2014 [TABLE]
The majority of male and female millennials said they ignored online banner ads, and around two in five males and half of females didn’t pay attention to social media or search engine ads.
Read MoreTypes Of Advertising That Influence Brand Value Among Mobile Millennials, January 2014 [CHART]
18- to 34-year-olds were far more likely to ignore online ads, such as banners and those on social media and search engines, than they were traditional TV, radio and newspaper ads.
Read MoreEffectiveness Of Online vs Traditional Advertising With Mobile Millennials, January 2014 [CHART]
When the January 2014 study asked US millennial smartphone users about the effectiveness of digital vs. traditional advertising, 36% said that digital ads were more effective
Read MoreVideo Completion Rates Of Rich Media Ads By Type & Size, 2013 [TABLE]
Clickthrough rates for rising stars were 70% higher than for standard placements, and video completion rates experienced a 19% lift.
Read MoreEmail Frequency By Email Marketing Tool, April 2014 [CHART]
Some 24% of marketers say they don’t use any tools to manage their email campaigns.
Read MoreTV Viewing On Alternative Devices, 2012-2014 [CHART]
The 20% of TV content viewing time spent on alternative platforms is a significant step up from 13% last year, with the biggest change being for streaming to the TV set (10% this year, up from 5%).
Read MoreGrowth In TV-Related Queries On Google & YouTube, 2012 vs 2013 [CHART]
TV-related searches on YouTube were up 54% during May-December 2013 over the comparable year-earlier period.
Read MoreMobile Commerce In Select European Countries, February 2014 [CHART]
A February 2014 study by TNS commissioned by Google found that 32% of the entire UK population ages 16 and up made purchases on their smartphones each month.
Read MoreSales Channels Used By UK Retailers, 2011-2013 [TABLE]
68% of UK retailers said they had a mobile presence in 2013, up from just 37% in 2011.
Read MoreThe LinkedIn Referral Engine [INFOGRAPHIC]
This infographic from DegreeQuery.com illustrates LinkedIn’s power for employment referrals.
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