Online Behavior
Mobile Spanish Users Who Pay Favorable Attention To Ads By Device, March 2014 [TABLE]
Nearly one-third (31%) of Spanish mobile users said they liked ads on TV, with the percentages for laptops and smartphones at 19% and 14%, respectively.
Read MoreFrench Mobile Users Who Pay Favorable Attention To Ads By Device, March 2014 [TABLE]
In France, 23% said they reacted favorably to ads on TV, while only 10% were well disposed to ads on their smartphones, and 9% welcomed ads on their laptops.
Read MoreInteractive Video Completion Rates Worldwide By Region, 2013 [TABLE]
While clickthrough rates for such ads in 2013 were much lower than those for HTML5 polite video and in-stream video, at 0.17%, 0.39% and 0.60%, respectively, interactive videos did just what they set out to do: Engage those who did view them.
Read MoreLikelihood Of Acting Because Of A Mobile Marketing Message, November 2013 [CHART]
Two-thirds of mobile users who subscribed to marketing messages from brands said they were likely to take action when they saw a pricing-based offer.
Read MoreWhy People Opt-In To Mobile Marketing Messages, November 2013 [CHART]
The No. 1 motivation was to receive special offers and promotions, and the No. 2 slot went to news about other sales.
Read MoreVictims Of Stolen Personal Information By Age, April 2014 [CHART]
The 30-49 and 50-64 age groups appear to be among the most afflicted; 1 in 5 online adults in each group reported having their data stolen.
Read MoreConsumers' Trust In Handlers Of Their Data, April 2014 [VIDEO]
Some 18% of online adults have had important personal information – such as their Social Security number, credit card, or bank information – stolen.
Read MoreBrands’ Most Engaging & Popular Facebook Post Types, April 2014 [CHART]
Three-quarters of the more than 1 million brand posts monitored by Socialbakers between February 24 and March 24 were photos, with links (10%), status posts (6%) and videos (4%) less common.
Read MoreSmart Phone Use While Shopping At Local Business, April 2014 [CHART]
Some 65% of 18-29-year-old smartphone users (and 62% of device users aged 30-43) are willing to stop moving forward with a purchase based on new information they’ve turned up using their mobile device while shopping at a local business.
Read MoreDevices UK Consumers Use Along The Path To Purchase, September 2013 [TABLE]
Mobile’s share of UK retail website visits rose from 24.0% to 45.0% between Q4 2012 and Q4 2013.
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