Online Behavior Archives - Page 191 of 499

Demographics Of American Book Readers, January 2014 [TABLE]

Out of the 76% of respondents who had read a book in the past year, nearly seven in 10 had read a physical book, while just 28% had read an ebook.

Attitudes Toward Printed vs eBooks By Demographic, March 2014 [TABLE]

US internet users were far more likely to only read printed books than ebooks or a mix of the two.

Online's Influence Over In-Store Sales By Store Type, April 2014 [TABLE]

Deloitte estimates that digital currently influences 36% of in-store sales, a figure it forecasts will likely rise to 50% by year-end.

Brand Activity & Media Buying On YouTube, April 2014 [TABLE]

The top 500 non-entertainment brands on YouTube have more than doubled their average subscriber base year-over-year, from 37,000 to 82,000.

Women's Trust In Word-of-Mouth Recommendations [INFOGRAPHIC]

This infographic illustrates results from a Ladies Home Journal survey of women’s attitudes toward word of mouth recommendations.

Western European Mobile Online Ad Spending Share By Share, 2012-2018 [TABLE]

UK mobile ad spending grew 126.1% in 2013 to account for 19.0% of all digital ad spending in the country; this proportion will increase to 31.9% in 2014.

UK Online Ad Spending By Format, 2012 & 2013 [TABLE]

Total digital ad spend in 2013 rose by 15.2% to £6.30 billion ($9.84 billion), up from £5.45 billion ($8.51 billion) in 2012.

Primary Reason People Use Mobile Health & Fitness Apps, March 2014 [CHART]

Goal tracking was the No. 1 reason for accessing mobile health and fitness apps, cited by three in 10 internet users who used or planned to use them.

Frequency Of Mobile Health & Fitness App Use, March 2014 [CHART]

70% of respondents accessed or planned to access health or fitness apps at least daily.

Marketers' Use Of Social Media vs Normal People [INFOGRAPHIC]

This infographic from SFheat illustrates survey results showing how marketers use social media versus normal people.