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Online Behavior

Mobile Ad Viewability & Engagement Among Executives [CHART]

58 percent of executives said desktop ads were more memorable.

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Execs' Social Media Use: Sharing vs. Sourcing [CHART]

91 percent of executives said they would share work-related news with others.

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Device Executives Most Use To Consumer News [CHART]

More than 50 percent of the survey responses by executives were completed on a mobile device.

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Top Sources For Industry News Among Executives [VIDEO]

Sixty percent of executives said that an email newsletter is one of the first three sources they turn to in the mornings for news.

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Top 10 Companies On Instagram, May 2014 [TABLE]

The top 10 Interbrand companies on Instagram (by follower size) are investing more time in the platform and drawing larger audiences, with each of the 10 now enjoying more than 1 million followers.

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US Online Ad Spending By Industry & Channel, 2014 [TABLE]

Mobile spending levels were roughly similar across industries, with virtually all sectors committing about one-third of spending to the mobile channel, but there were variations by industry.

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Air Travelers' Online Behavior [INFOGRAPHIC]

This infographic from Kenshoo illustrates air travelers’ online behaviors.

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10 Ways To Use Images On Social Media [INFOGRAPHIC]

This infographic from Fresh Take On Content illustrates 10 ways to use images to engage your social media followers.

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Pinterest Users & Brand Marketing, May 2014 [TABLE]

Just 27% of active Pinterest users (who use the platform at least once a month) say they follow any brands on the platform.

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US Parents Who Follow Brands On Social Networks, January 2014 [CHART]

45% of US mother social networkers with children younger than 18 in the household followed brands on social sites.

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