Online Behavior
Intentional Mobile Ad Clicks By Generation [CHART]
A new survey found that most consumers say they rarely or never mean to click on ads served up on their phones.
Read MorePercentage Of Brands On Snapchat By Industry [TABLE]
Snapchat has become a must for many brands—especially those aiming to reach young consumers, who are the bulk of Snapchat’s audience. New research found that Snapchat adoption among brands increased throughout 2016, but many of these branded accounts were quickly abandoned.
Read MoreTop Gaining Porn Searches Of 2017 [MAP]
Pornhub’s 2017 Year In Review reports the most popular searches by each state in the USA. The top gaining searches of 2017 by state are based on their proportional increase in popularity compared to the previous year.
Read MoreMost Popular Porn Searches By State [MAP]
Pornhub’s 2017 Year In Review reports the most popular searches by each state in the USA. They might all fly one flag, but the states aren’t always united in their taste for porn. ‘Lesbian’ is the number one most popular searched term by almost all of the states, minus Montana, North Dakota, South Dakota and Iowa!
Read MoreShare Of Screen Time For Generation V [CHART]
Virtually all children ages 0-8 live in households that have a mobile device, and that is clearly having an effect on media use, per results from a Common Sense Media study. The research details a striking shift in screen use over the past few years: children now spend 35% of their screen time with mobile devices, up from just 4% in 2011.
Read MoreEmoji Users By Gender [CHART]
An analysis of 6 billion emojis used over the past two years shows women continue to use more emojis than men, negative emoji use spikes over night, and Virgin Atlantic sees more positive emojis in its mentions than American Airlines.
Read MoreMultitainment Behavior By Baby Boomers, Gen Xers & Millennials [CHART]
Despite TV’s widespread reach, the attention of its US audience is something that’s increasingly fractured across several devices.
Read MoreThird-Party Ad Trackers On Websites [CHART]
In a recent examination of more than 144 million webpages loaded in more than a dozen countries, Cliqz and Ghostery found that 77.4% of all websites had at least one third-party tracker.
Read MoreAttitudes Toward Personalized Video Ads [CHART]
A survey of US internet users from IBM Cloud Video found that two-thirds of adults used some type of subscription video-on-demand (SVOD) service, such as Netflix.
Read MoreMost Trusted Sources Of Company Information [CHART]
Companies around the world are facing an ‘authenticity gap’ as they fail to meet customer expectations in key areas that drive authenticity, such as value and customer care. Trouble is, companies are considered the least credible when they’re talking about those particular areas.
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