Mobile Marketing
Average Monthly Of Mobile Game Downloads, February 2014 [CHART]
The 18-to-24 age group downloaded the most games on a monthly basis, with an average of 2.87.
Read MoreAverage Monthly Spending On Mobile Games By Segment, February 2014 [CHART]
The smartphone gaming audience will see faster growth in 2014 and all the way through 2018.
Read MoreGlobal Mobile Gaming Revenues By Device, 2013-2017 [CHART]
Mobile game revenues will rise 42% year over year to hit $25.0 billion in 2014. Next year, the total will come in at $30.3 billion.
Read MoreMost Effective & Difficult Online Marketing Tactics, September 2014 [CHART]
Surveys have found both US and global marketers rating email as the most effective digital marketing tactic and the one that delivers the best ROI.
Read MoreGlobal Ad Spend Share Forecast, 2013 vs 2016 [CHART]
Mobile is the fastest-growing advertising medium around the world.
Read MoreOffers In Retail Mobile Ads To Which Users Are Likely To Respond, June 2014 [CHART]
Mobile users were most likely to engage with mobile retail ads before they shopped, cited by 73% of respondents.
Read MoreAverage Lead Time For Researching Retail Products via Mobile, June 2014 [CHART]
81% of US mobile users turned to their devices to research retail items at home or work—meaning before heading to a brick-and-mortar—while 19% engaged with mobile during a shopping trip.
Read MoreMobile Website Traffic Share By Browser, April 2014 [CHART]
Apple devices excluding tablets accounted for 51.6% of mobile internet traffic in Q2 2014.
Read MoreMobile Website Traffic Share By Device & Brand, June 2014 [TABLE]
The majority of US mobile website traffic on smartphones in June 2014 came from Apple devices, with a 54% share.
Read MoreAmericans Who Like Geographically-Relevant Mobile Ads, 2012 & 2014 [CHART]
The majority (51%) of US mobile device users agreed that they liked mobile ads with geographically relevant info.
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