Mobile Marketing
Top Channels For Marketing Apps [CHART]
47% of developers said they used Facebook, compared with 28% who employed mobile or desktop keyword search.
Read MoreSocial Media's Effect On Shopping [INFOGRAPHIC]
Nearly three-quarters of respondents consult Facebook in making those decisions, while one-half have tried new brands due to recommendations via social media.
Read MoreNewer Marketing Platforms [CHART]
Marketers are moving in greater numbers to newer media such as location-based applications and viral video.
Read MoreUse Of Mobile While Watching TV [CHART]
59% of TV-watching tablet owners say they have shopped using their device while watching TV at home in the past 3 months, double the proportion (29%) of TV-watching smartphone users who say the same.
Read MoreMobile Ad CTR & Gender Targeting By Industry [CHART]
Targeted messaging by gender earns mobile advertisers significant uplift in click-through rates.
Read More2016 US Local Media Revenues By Channel [CHART]
Local online/interactive/digital advertising revenues are poised to grow 13.1% in 2012, with some segments like mobile search achieving far higher numbers.
Read MoreInstagram For Marketers [INFOGRAPHIC]
Marketo created this infographic to explore using the photo-sharing social network for generating leads and promoting brands.
Read MoreSmart Phone vs. Tablet Users' Frequency Of Ad Interactions [CHART]
Tablet users are highly receptive to ads, with 47% reporting that they engage with ads on their devices more than once a week.
Read MoreContent Consumers Want From QR Code Scans [CHART]
Nearly half of the US consumer respondents to a Chadwick Martin Bailey survey in October 2011 were strongly interested in discounts via scans.
Read MoreUS Barcode Use Penetration, 2011-2014 [CHART]
The percentage of smart phone users who will have scanned a mobile barcode will edge up from 25% to 27% from 2011 to 2014.
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