Mobile Marketing
How People Find Their Favorite TV Shows
Live TV remains the single most common place to watch viewers’ new favorite shows, with 34% saying that’s their viewing source.
Read MoreDigital Transformation Priorities [CHART]
Having a mobile website was the top area of focus among excutives worldwide for digital transformation efforts.
Read MoreWhy Consumers Flag Promo Emails As Spam [CHART]
57% of consumers reported having flagged a promotional email as spam due to a brand sending either irrelevant or too-frequent emails.
Read MoreWhy Consumers Unsubscribe From Promo Emails [CHART]
List churn is a critical concern for email marketers, particularly given that list growth is one of their biggest challenges.
Read MoreSocial TV Behavior By Channel [CHART]
A majority of US social media users who comment, post, share or vote in response to content they view on TV do so on Facebook.
Read MoreMost Popular Messaging Apps [CHART]
The US differs from some European countries when it comes to the popularity of various messaging apps.
Read MoreTwitter Users By Device, 2015-2020 [CHART]
More than 52 million people in the US will use Twitter on a monthly basis.
Read MoreConsumer Interest In Snapchat Spectacles [CHART]
Snapchat’s announcement of its Spectacles sunglasses has been met with a lukewarm reception from American adults.
Read MoreMobile Notification Benchmarks [CHART]
A recent study from Appboy takes a look at various app categories, based on the behavior of 1.6 billion users on more than 500 apps in the first half of 2016.
Read MoreMillennials Who Use Ad Blockers [CHART]
Millennials may be just as annoyed by ads that block content as other people are, and many are turning to ad blockers to help combat that.
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