Mobile Marketing
App Install Ad Budget Allocations [TABLE]
Mobile app developers worldwide were directing the majority of their install marketing budgets to video. When added together, various types of video made up 61% of app install budget allocation in fall 2017.
Read MoreVoice Assistant Use By Daypart [TABLE]
After a surge this past holiday season – when 4% of U.S. adults reported they acquired their first smart speaker device — ownership is up 128% since January 2017, to now one in six Americans (16%) having a smart speaker.
Read MoreSnapchat-Only Users [CHART]
Research has suggested that only about 1 in 10 teen Snapchat users are unique to the platform and not also using Instagram. But to what extent do Snapchat users use other social platforms on a given day?
Read MoreMobile Share Of eCommerce Spending By Category [CHART]
Mobile commerce has grown to represent 23% of all digital commerce dollars in the US in Q3 2017. That’s up from 20% share in the year-earlier period, as mobile commerce growth (+40% year-over-year) continues to far outpace desktop e-commerce spending increases (+17%).
Read MoreTime Spent With Social Media By Generation & Device [CHART]
It’s no surprise that Millennials’ social media time is mainly spent on smartphones. But what about older folks—are Baby Boomers and older users mostly mobile when it comes to social? Turns out, the answer is yes, if not quite to the same extent.
Read MoreVoice Trends Among Smart Speaker Owners [CHART]
Roughly one-third of US households own a Smart Speaker. And it seems that the longer they own them, the more likely they are to use them for tasks previously accomplished through typing or swiping.
Read MoreDigital Video Ad Spending Share [CHART]
US senior marketers estimated that Facebook and Google’s YouTube together command 66.1% of digital video ad spending.
Read MoreIntentional Mobile Ad Clicks By Generation [CHART]
A new survey found that most consumers say they rarely or never mean to click on ads served up on their phones.
Read MorePercentage Of Brands On Snapchat By Industry [TABLE]
Snapchat has become a must for many brands—especially those aiming to reach young consumers, who are the bulk of Snapchat’s audience. New research found that Snapchat adoption among brands increased throughout 2016, but many of these branded accounts were quickly abandoned.
Read MoreShare Of Screen Time For Generation V [CHART]
Virtually all children ages 0-8 live in households that have a mobile device, and that is clearly having an effect on media use, per results from a Common Sense Media study. The research details a striking shift in screen use over the past few years: children now spend 35% of their screen time with mobile devices, up from just 4% in 2011.
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