Mobile Marketing
Types Of Social TV Activity, October 2013 [CHART]
Multitasking while watching TV is on the rise, with research released in March 2014 by Deloitte reporting that 86% of US consumers did so.
Read MoreRolling Stone Misreads The Constitution & IKEA Pops Up A Train [VIDEO]
David Erickson and B.L. Ochman discuss Social Media Song featured at the Social Media World Summit; the Heartbleed bug; Rolling Stone magazine’s historically-inaccurate cover; Richard Branson’s search for his inspiration for Virgin Galactic; IKEA’s popup store on a train; Fabrege’s egg hunt; Minnesota Vikings content marketing efforts;
Read MoreMobile Payment Transaction Share In China By Type, 2010-2017 [TABLE]
Payments made via text message accounted for just 6.1% of mobile payment transactions in China during 2013, down from 92.5% in 2010.
Read MoreMobile Payment Transactions In China, 2010-2017 [CHART]
Third-party mobile payment services in China achieved a total transaction volume of RMB1.22 trillion ($197.09 billion) in 2013, a 707.0% year-over-year increase.
Read MoreTime American Executives Spend Streaming Live Video By Device, 2013-2017 [TABLE]
While 47% of executives said their online video usage had stayed the same since 2010, nearly the same percentage had increased usage during the timeframe.
Read MoreTop Social Platforms’ Multi-Platform Reach By Device, December 2013 [CHART]
Twitter and Instagram are closely matched in total reach, a finding that makes sense given a recent report from the Pew Research Center indicating that a majority of Twitter users also use Instagram.
Read MoreEmails That Use Responsively Designed Landing Pages, November 2013 [CHART]
Nearly two-thirds of all emails sent had a landing page with mobile responsive design at least sometimes.
Read MoreSmart Phone Share Of US Market, October 2011 – February 2014 [CHART]
Apple remains the leading manufacturer (41.3% market share), ahead of Samsung (27%) for the 3-month period ending in February.
Read MoreAmericans' Small-Ticket Purchase Cutbacks, April 2014 [CHART]
Parents are also more likely than those without children in the household to decrease their spending in a variety of areas, including restaurants (64% vs. 56%) and entertainment (60% vs. 51%).
Read MoreOnline Ad Spending Share In Spain By Format, 2013 [CHART]
Spending on mobile ads amounted to just 4.5% of all digital expenditure in 2013, or €39.9 million ($53.2 million).
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