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Mobile Marketing

Smart Phone Ownership In Nordic Countries, February 2014 [CHART]

In the Nordic countries combined—Sweden, Norway, Finland and Denmark—smartphones have surpassed laptops and TVs to become the most-owned device.

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Mobile Device Use's Influence Over In-Store Retail Sales, 2012 & 2013 [TABLE]

The use of mobile devices before or during in-store shopping trips influenced or helped to convert approximately $593 billion in US in-store retail sales in 2013.

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Effect Of Showrooming On Amount Of In-Store Retail Shopping, March 2014 [CHART]

Mobile technology had actually played a positive role when it came to driving in-person retail shopping.

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Mobile Payment Consumers By Select Countries, 2013 [CHART]

55% of UK internet users knew of mobile payments, but only 3% actually used their mobile phones to pay for transportation or goods in-store.

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Share Of Time Spent Online By Device & Content, January 2014 [VIDEO]

Time spent accessing the internet on smartphones matched online time spent with PCs in January.

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Black LGBT Online Activities, March 2014 [CHART]

Black LGBT internet users showed a heavy preference toward Facebook actions compared with other digital activities, with the majority having Liked a business on Facebook.

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Mobile Capabilities Offered To Hotel Guests, March 2014 [CHART]

Website-related mobile activities were the most popular mobile capabilities offered to guests by accommodation owners worldwide, with 45% allowing guests to book rooms on their sites on a mobile device and 38% reporting having mobile-friendly versions.

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Top Reasons For Booking Travel Offline, Online Or via Mobile, March 2014 [TABLE]

US mobile travel sales, including travel purchases on both tablets and smart phones, are expected to increase 59.8% this year to reach $26.14 billion.

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Share Of Monthly Minutes Spent Online By Device & Demographic, January 2014 [CHART]

The total amount of time American adults spent accessing the internet from smartphones matched the amount of time they spent going online from PCs.

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French Consumers Who Bank Online, Computer vs Mobile, Q4 2013 [CHART]

Nearly seven in 10 French web users ages 15 and older said they had carried out at least one banking activity on a computer at home in the month before Q4 2013 polling.

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