Mobile Advertising
Mobile Ad CTR & Gender Targeting By Industry [CHART]
Targeted messaging by gender earns mobile advertisers significant uplift in click-through rates.
Read More2016 US Local Media Revenues By Channel [CHART]
Local online/interactive/digital advertising revenues are poised to grow 13.1% in 2012, with some segments like mobile search achieving far higher numbers.
Read MoreSmart Phone vs. Tablet Users' Frequency Of Ad Interactions [CHART]
Tablet users are highly receptive to ads, with 47% reporting that they engage with ads on their devices more than once a week.
Read MoreUS Paid Search Click & Spending Share By Device [CHART]
Tablets accounted for 7% share of US paid search spending in June 2012, up from 5% in March, according to a July report from Marin Software.
Read MoreWhy Video Ads Grab Mobile Users' Attention [CHART]
42.9% say they are more likely to focus on ads in video format on a Smartphone or tablet.
Read MoreFactors That Earn Attention To Mobile Ads [CHART]
Roughly one-third of smartphone and tablet users say they would be more likely to pay attention to an ad on their device if the ad’s topic was relevant to them.
Read MoreMobile Marketing Tactics Worldwide [CHART]
Mobile websites and apps are currently the most widely adopted mobile marketing tactics, used by 46% and 45% of marketers, respectively.
Read MoreTypes Of Mobile Marketing Currently Used Globally [CHART]
Among those executives already in mobile marketing, optimizing websites for mobile devices held the top spot as the most frequently used mobile marketing technique, cited by 70% of respondents. In second place were mobile apps, used by 55% of these marketers. Interestingly, 49% said they used QR codes, despite some unfamiliarity among consumers with what…
Read MoreTV Most Influential Ad Medium For Purchases [CHART]
via marketingcharts.com When it comes to the advertising medium they find most influential in making a purchase decision, American adults are far more likely to point to TV (37.2%) than any other, including newspapers (10.6%), the internet (5.6%), and magazines (4.4%), per results from a TVB study released in June 2012. This result aligns with…
Read MoreMobile Ad Spending Growth By Vertical [CHART]
Sports led the way with the largest increase, at an impressive 287%, followed by news, with a 261% jump.
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