Mobile Advertising
Mobile Ad Spending Growth By Vertical, Q2 2012 [CHART]
In Q2 2012, 5 verticals experienced triple-digit growth in year-over-year spending on the Millennial Media mobile network.
Read MoreLikelihood SMBs Will Use Mobile Marketing, September 2012 [CHART]
49%, said they were somewhat or very likely to incorporate mobile into their advertising and marketing,
Read MoreUS Ad Spending Share By Media, 2010-2016 [CHART]
US total media ad spending will experience a bump in growth this year, rising 4.9% over 2011, largely due to the Olympics and the national election cycle.
Read MoreMobile Rich Media Engagement Rates, Q2 2012 [CHART]
Mobile rich media ads saw an average engagement rate of 12.8% in Q2 2012.
Read MoreUS Digital Ad Spending, 2010-2016 [CHART]
eMarketer has lowered the projected rate of increase for US digital ad spending slightly from its earlier forecast of 17.7% in 2012.
Read MoreDigital Influences On Branding Among Millennial Shoppers, Q2 2012 [CHART]
Millennial shoppers were more than three times as likely as the overall panel to be influenced by blogs and social sites.
Read MoreMagazine QR Code Response & Engagement, September 2012 [TABLE]
National magazines are adopting mobile action codes at ever increasing rates, and it appears with good reason.
Read More2012: An App Election? [INFOGRAPHIC]
This infographic breaks down how the U.S. has used mobile apps, in both sending and consuming information, during the 2012 election season so far.
Read MoreTablet Share Of US Paid Search Ad Spending, Q1-Q3 2012 [CHART]
Mobile search advertising budgets continued to grow in Q3, although at a slower rate than in previous quarters.
Read MorePre-Shopping Media By Reach, September 2012 [CHART]
AM/FM radio delivers the largest reach of any medium before the peak shopping hour of 1PM – 2PM.
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