Millennials
Smart Phone Use While Shopping At Local Business, April 2014 [CHART]
Some 65% of 18-29-year-old smartphone users (and 62% of device users aged 30-43) are willing to stop moving forward with a purchase based on new information they’ve turned up using their mobile device while shopping at a local business.
Read MoreIgnored Ad Types By Age & Gender, January 2014 [TABLE]
The majority of male and female millennials said they ignored online banner ads, and around two in five males and half of females didn’t pay attention to social media or search engine ads.
Read MoreTypes Of Advertising That Influence Brand Value Among Mobile Millennials, January 2014 [CHART]
18- to 34-year-olds were far more likely to ignore online ads, such as banners and those on social media and search engines, than they were traditional TV, radio and newspaper ads.
Read MoreEffectiveness Of Online vs Traditional Advertising With Mobile Millennials, January 2014 [CHART]
When the January 2014 study asked US millennial smartphone users about the effectiveness of digital vs. traditional advertising, 36% said that digital ads were more effective
Read MoreThe LinkedIn Referral Engine [INFOGRAPHIC]
This infographic from DegreeQuery.com illustrates LinkedIn’s power for employment referrals.
Read MoreAmerican Teens’ Most Important Social Network, April 2014 [VIDEO]
Facebook has plummeted from being the most important social network for 42% of teens in the Fall 2012 survey to just 23% in this latest edition.
Read MoreUK Smart Phone User Growth By Age, 2012-2018 [TABLE]
58% of survey respondents said they had failed to do so on their child’s personal smart phone.
Read MoreSocial TV Activities By Generation, December 2013 [TABLE]
The Council for Research Excellence/Keller Fay Group found that millennials were the age group most likely to engage with social media while watching TV.
Read MoreAmericans' Young Adults: Jobs, Education & Households, April 2014 [TABLE]
By the time they reached the age of 27, 34% of young adults were married, 20% were unmarried and living with a partner, and 47% were single.
Read MorePay-TV Subscriptions Among Millennial Heads Of Households, Q4 2012 – Q4 2013 [CHART]
In Q4 2013, a significantly larger share of 18-24-year-old heads of household reported being pay-TV subscribers than did a year earlier, with a concurrent decrease in the proportion claiming to have never had pay-TV.
Read More