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Media Consumption

Americans' Leading Sources Of News By Media, June 2013 [TABLE]

FOX led the news channels, cited by 8% of respondents, followed by CNN at 7%.

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Preferred Source Of News By Media & Demographic, June 2013 [TABLE]

Those older than 65 and those without a college degree were the most likely to prefer TV news.

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Preferred Media Type For Main News Source By Age, July 2013 [CHART]

Asked their main source of news about current events in the US and around the world, 55% of survey respondents chose TV, with the internet coming in a distant second at 18%.

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Weekly Media Consumption Of US Boomers & Silent Generation, March 2013 [CHART]

Boomers spent more time on the web than with any other media channel, including TV.

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Americans' Daily Time Spent With Online Media, 2010-2012 [TABLE]

Last year, social networks occupied 37 minutes of the average US consumer’s time per day, up considerably from 30 minutes per day in 2011.

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Global Online Video Completion Rates By Device, Q1 2013 [TABLE]

Tablets showed a higher video completion rate than either PCs or other mobile devices.

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Time Spent Watching Video On Demand vs. Live Video By Device, Q1 2013 [TABLE]

Digital video viewers were spending substantially longer periods of time watching live video than they were VOD content.

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Millennials' TV Consumption By Gender, June 2013 [CHART]

Some Millennials are accessing TV content solely via broadband, and the majority of those don’t have any plans to return to pay-TV.

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Daily Time Spent With Devices By US College Students, 2012 & 2013 [CHART]

Nearly seven out of 10 surveyed college students between the ages of 18 and 34 owned a smart phone in 2013, up 14 percentage points from 2012.

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Time Spent Watching Mobile Video, January – March 2013 [CHART]

It’s true that mobile video remains only a small fraction of total TV consumption, but smart phones and tablets are eating up a larger share of online video viewing.

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