Marketing Automation
Most Effective Email Marketing Tactics [CHART]
Email marketers are more interested in increasing conversions than in boosting sharing or growing their lists.
Read MoreTop Digital Marketing Skills [CHART]
Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year.
Read MoreB2B Digital Marketing Priorities [CHART]
Not only is content marketing by far the top digital priority for B2B marketers this year, but it’s also the discipline most likely to get a spending hike this year.
Read MoreBudgeting For Digital Marketing Trends [INFOGRAPHIC]
This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.
Read MoreTop Email Marketing Automation Tactics [CHART]
Almost two-thirds of email marketers worldwide use email automation, but more advanced automation techniques are not as popular.
Read MoreTop Content Marketing Priorities [CHART]
Companies’ top content marketing priority this is growing their SEO/organic presence.
Read MoreCritical Factors For Effective Marketing [CHART]
The presence of analytics skills on the marketing team is viewed as the most critical success factor for effective marketing over the next 2 years.
Read MoreTriggered Email Adoption & Response Rates [CHART]
Just 2.3% of emails sent last year were triggered emails as opposed to business as usual emails.
Read MoreTop Conversion Rate Optimization Tactics [CHART]
Marketers point to A/B testing as the most effective CRO tactic, but also as the easiest to execute.
Read MoreMarketers' Ability To Measure ROI By Online Channel [CHART]
![Marketers' Ability To Measure ROI By Online Channel [CHART]](https://e-strategy.com/wp-content/uploads/2016/09/Marketers-Ability-To-Measure-ROI-By-Online-Channel.png)
The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.
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