Magazine Advertising Archives - Page 11 of 14

Most Influential Ad Type By Age, June 2012 [CHART]

When asked the advertising medium they find most influential in making a purchase decision, 37.2% of American adults singled out TV – almost quadruple the proportion who pointed to the nearest competitor, newspapers (10.6%).

Top Prompts For Trying New Fashion Retailers, March 2013 [CHART]

39% said they had tried out a new retailer in the previous 90 days, up 22% from 2011, and almost triple the 14% from 2010.

US Local Online Ad Spending By Media & Format, 2012 [TABLE]

The pace of increase helped expand digital radio advertising’s share of total local digital ad dollars by one-fifth of a percentage point, to 2% of the total.

US Ad Spending Changes, Q4 2011 vs Q4 2012 [CHART]

US ad spending increased by 2% year-over-year in Q4 2012, and by 3% for the full year to reach $139.5 billion.

Ad Spending Outlook, March 2013 [CHART]

64% of advertisers will increase their mobile ad spending over the next 12 months.

Sources That Influence Vacation Choice For US Cruise vs. Non-Cruise Travelers, April 2011 [TABLE]

While many cruisers turn to travel agents to book, only 11% considered agent recommendations as a purchase influence.

Top Customer Touchpoints For Local Engagement, February 2013 [TABLE]

Websites remain the primary means brand marketers have to engage customers locally, with 86% citing the corporate site as part of their local engagement strategy.

American Millennial Teens' Attitudes Toward Offline vs. Online Advertising, February 2013 [CHART]

American teens strongly favor offline over online ads across a variety of measures.

Marketing Strategies That Are Falling Out Of Favor In 2013 [CHART]

About three in 10 marketers expect their organizations to decrease attention paid to newspapers and consumer magazines in 2013.

Household Shopping Inspiration Sources, February 2013 [CHART]

66.9% of American consumers say they get ideas for their shopping trips from circulars and flyers.