Location-Based Services
Social Sites Used By 2014 US High School Grads By Frequency [CHART]
87% of 2014 high school graduates in the US used Facebook, and 61% of them checked their newsfeeds at least once per day.
Read MoreChannels Used By Nonprofit Social Media Managers, Spring 2014 [CHART]
98% of charities and nonprofits are using at least one form of social media.
Read MoreWhy People Share Their Mobile Location With Businesses By Generation, January 2014 [CHART]
Millennials are more likely in general to interact with companies in order to receive deals and rewards.
Read MoreMobile Behavior Of UK Travelers By Device Type, March 2014 [TABLE]
Checking the news and weather were the most common activities conducted via mobile among UK internet users who brought such devices on their most recent trips.
Read MoreSocial Channels Top Charities & Non-Profits Use, June 2014 [CHART]
Social media use is almost ubiquitous among top charities and non-profits, with 98% using at least one platform.
Read MoreBlack LGBT Online Activities, March 2014 [CHART]
Black LGBT internet users showed a heavy preference toward Facebook actions compared with other digital activities, with the majority having Liked a business on Facebook.
Read MoreMobile Display Ad Effectiveness Grades, March 2014 [CHART]
eMarketer estimates steep growth (82.3%) in the amount spent on mobile display advertising in the US this year.
Read MoreUse Of Mobile Tools For CPG Shopping, 2012 & 2013 [TABLE]
Mobile shopping apps were the most helpful, used by 27% and cited by 40% as useful for CPG shopping.
Read MoreNorth American Mobile Location-Based Services Revenues, 2013 & 2018 [CHART]
60% of mobile users now accessing LBS at least monthly.
Read MoreLikelihood Of Acting Because Of A Mobile Marketing Message, November 2013 [CHART]
Two-thirds of mobile users who subscribed to marketing messages from brands said they were likely to take action when they saw a pricing-based offer.
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