Location-Based Services Archives - Page 10 of 16

How Mobile Affects Local Marketing Mix [CHART]

While many brands and retailers have a vague understanding of the importance of localizing their marketing efforts, they simply aren’t doing it effectively — if at all.

Top Channels For Local Marketing Success, February 2013 [CHART]

Senior marketers are lukewarm about mobile’s importance to their local marketing agendas.

Immediate vs. Long-Term Transformational Marketing Data, November 2012 [TABLE]

Marketers most commonly saw Immediate Opportunity (defined as useful within the next 12 months) for customer profile data, web data and location data.

Top New Developments Affecting Email Marketing, February 2013 [CHART]

Asked what new developments will affect their email marketing programs in the next 12 months, 58% of marketers cited the pervasiveness of smartphones and tablets, and 57% pointed to social media.

The Economic Impact Of Mapping [INFOGRAPHIC]

Google put together this infographic to illustrate some examples of the benefits of maps.

US Location-Based Mobile Advertising By Target, 2012 [CHART]

The percentage of location-based ad campaigns using geofencing or geoaware targeting had more than doubled, from 17% in 2011 to 36% in 2012.

North & Latin American Navigation Service Subscribers, 2016 [TABLE]

By 2016, navigation systems will support 18.7 million subscribers in North America, while smart phone navigation will boast more than 400 million.

Events & Social Media Marketing Checklist [INFOGRAPHIC]

This infographic from Marketo serves as a visual checklist for marketing your event via social media.

Location-Based Mobile Campaigns By Strategy, 2012 [CHART]

36% of the campaigns leveraged geo-aware (14%) or geo-fenced (22%) strategies in 2012, more than double the proportion from 2011 (17%).

Where Smart Phone Owners Access The Internet, Q3 2012 [CHART]

A Q3 2012 study from Forrester found that three-quarters of smartphone internet users went online via their phone while in the car.