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Local Internet Marketing

Effect Of Showrooming On Amount Of In-Store Retail Shopping, March 2014 [CHART]

Mobile technology had actually played a positive role when it came to driving in-person retail shopping.

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Local Media Ad Spending By Local vs National Advertisers, 2013-2018 [CHART]

National advertisers are projected to increase their spending on local media advertising by almost 9% this year, to $54.4 billion, representing 39.4% of total local media advertising dollars.

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Most Effective vs Difficult SEO Tactics, April 2014 [TABLE]

Quality content creation was the most effective SEO tactic, cited by 57% of marketers.

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US Local Media Revenue Forecast, 2013 & 2018 [CHART]

Local media revenues are expected to increase from $133.2 billion last year to $158.6 billion in 2018.

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Most Effective & Most Difficult SEO Tactics, April 2014 [CHART]

Almost half of marketers and sales practitioners believe that SEO has become more effective for them over the past year.

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Local Purchases By Channel & Age Group, April 2014 [CHART]

Baby Boomers (55+) aren’t lagging on the digital front as much as they’re made out to be.

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Characteristics Consumers Associate With Small Businesses, August 2013 [TABLE]

Small-business decision-makers stressed the fact that businesses of this size were owner-operated and accountable.

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Local Search Conversions By Device, April 2014 [CHART]

Some 78% of local searches conducted on a mobile phone result in a purchase, and 73% of those purchases are made in-store.

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US Mobile Local Ad Spending By Format, 2013-2018 [TABLE]

Search and social were among the top among formats, with search claiming the majority of location-targeted mobile ad spending through 2018.

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US Local vs. National Mobile Ad Spending, 2013-2018 [CHART]

Berg Insight predicted that ad revenues from social networking and local search would drive mobile local ad spending.

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