Local Internet Marketing
Effect Of Showrooming On Amount Of In-Store Retail Shopping, March 2014 [CHART]
Mobile technology had actually played a positive role when it came to driving in-person retail shopping.
Read MoreLocal Media Ad Spending By Local vs National Advertisers, 2013-2018 [CHART]
National advertisers are projected to increase their spending on local media advertising by almost 9% this year, to $54.4 billion, representing 39.4% of total local media advertising dollars.
Read MoreMost Effective vs Difficult SEO Tactics, April 2014 [TABLE]
Quality content creation was the most effective SEO tactic, cited by 57% of marketers.
Read MoreUS Local Media Revenue Forecast, 2013 & 2018 [CHART]
Local media revenues are expected to increase from $133.2 billion last year to $158.6 billion in 2018.
Read MoreMost Effective & Most Difficult SEO Tactics, April 2014 [CHART]
Almost half of marketers and sales practitioners believe that SEO has become more effective for them over the past year.
Read MoreLocal Purchases By Channel & Age Group, April 2014 [CHART]
Baby Boomers (55+) aren’t lagging on the digital front as much as they’re made out to be.
Read MoreCharacteristics Consumers Associate With Small Businesses, August 2013 [TABLE]
Small-business decision-makers stressed the fact that businesses of this size were owner-operated and accountable.
Read MoreLocal Search Conversions By Device, April 2014 [CHART]
Some 78% of local searches conducted on a mobile phone result in a purchase, and 73% of those purchases are made in-store.
Read MoreUS Mobile Local Ad Spending By Format, 2013-2018 [TABLE]
Search and social were among the top among formats, with search claiming the majority of location-targeted mobile ad spending through 2018.
Read MoreUS Local vs. National Mobile Ad Spending, 2013-2018 [CHART]
Berg Insight predicted that ad revenues from social networking and local search would drive mobile local ad spending.
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